How to make successful Local SEO strategy

The importance of LOCAL SEO and Google Pigeon Update

Local search holds a key role in our daily life search activities that’s mean we are either searching for online products, services or information related to our own area, country or a specific location. After Google’s recent dramatic update in their local search algorithm the local SEO has become more challenging and there is a need to update in the local search optimization strategy. Matt Cutt has explain about local search key optimization rules a long while ago. The new changes in algorithm has also been brought in picture by Greg Gifford a well know columnist on IT Search topics. The year brought a lot in changing the marketing plans by many local and global businesses.

 Last year Moz team has done a detail survey which include more than 350 professional SEO and digital marketing people and came up with local search ranking factors which assist in a great deal to internet marketers and SEO’s to revise their local search optimization strategy and look into deeper inside what factors need to work most.

The survey results shows a significant impact and refers to the more authentic web ranking factors such as making an authoritive awesome content addressing more local ranking signals and just not only to focus to add Google places and citations. Google pigeons  and its affects on local SEO  improvises that local ranking factors need to make in consideration to make awesome and relevant local content. After this Algorithm impacts in the main Google SERPs, great quality local directory sites seemed to be substantial beneficiaries and results. For example, adding business’s listing on Yelp, or in Uklistingz was regularly performing above the businesses website in organic search results.

How to do Local SEO Optimized Awesome Pages

The very first thing to have local search success in 2015 is put all efforts to write a powerful, user friendly awesome content instead of doing the traditional old tactics such as putting massive keywords  and local city names etc. Also it is very essential to do a competitor’s analysis how they are playing with the content and auditing their websites main content’s features. So what are the best possible way to do better? As the competition is huge in getting your potential customers which are looking at thousands sites in your market area, so make these steps at start to get more visible and liable in search.  

Avoid Excessive Home page Content: Your potential customers and the Search engines need to know what your services/products are, so smaller content with more proactive features such as call to action button to a detail content of a specific products/service page. Home page content should be more about scrolling as in it will become the key element in future web design.

1. Avoid large and long Home page text. Your customers (and search engines) require to knows what are your basic services and products key features, just target your call to action point and educate the user to scroll down to see your services and products. always be concise and never rely on long sentences.
2. Focus on services & Product Description. Again use qualitative and quantities words to describe the best about your products and services so user build a trust factor towards generating a lead.
3. Stuffing Keywords. Avoid stuffing and spamming keywords in the product or service description and try to make yourself concise and to the point though you can utilize the key feature product once or twice in the first 3-4 sentences which appeals and clear the subject.
4.  Annoying long Title Tags. writing long titles with using everything in it is a bad practice. Always write short Title upto 65 characters maximum with using your key feature or target keywords about your service or product.