Description

Nishat Linen Pakistan is known for its quality and recognized for its designs and affordable prices and has been serving the industry for the several years and is now recognized as a brand of its own. The positive image it has created in the minds of its customers in unbeatable which cannot be tarnished by big competitors in the textile industry.

Nishat Linen an Apparel brand has now been officially introduced in the UK market, the brand is carrying a strong prior brand identity in the United Kingdom, with an acceptance and recognition prevailing worldwide among the South Asians. Nishat Linen is a brand that goes far beyond a logo, it encompasses everything for South Asian women to carry, from company values to customer experience and success stories. Nishat Group is a multi-billion dollar Companies Group, having a diversified successful business portfolio.

Target Ethnic Group The target market is the South Asians (Pakistani, Indian & Bangladeshi) settled in the UK, both working & housewives between the age of 18 and onwards. As already, the Nishat Linen’s high-class products range is quite popular and recognized among the British South Asian’s, whenever British Pakistanis travel to Pakistan they mostly shop from Nishat Linen for themselves and for their friends and family in the UK which has created the brand awareness in the particular ethnic group in the UK.